(Excerpted from the book, 50 Sure-First Storytelling Tricks)

Trick 5

Building Importance (Changing Impact)

In this technique, things not only appear more or less important, but actually become so. This was a favorite of Hitchcock in such films as North By Northwest and television series like MacGuyver. In an episode of The Twilight Zone, for example, Mickey Rooney plays a jockey who gets his wish to be big, only to be too large to run the race of a lifetime.

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