Category Archives: Propaganda

Do You Want To Change Your Audience?

Do you want your story to bring your audience to a point of change or to reinforce its current view? Oddly enough, choosing a steadfast Main Character may bring an audience to change and choosing a change character may influence … Continue reading

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The False Narrative

A false narrative is one in which a complete narrative pattern is perceived in a given situation, but it is not an actual narrative at work in the situation. ┬áThe perception of a false narrative can be due to insufficient … Continue reading

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A Word of Warning About Propaganda

Propaganda is powerful but using it involves risks. It is like a virus or engaging in germ warfare. Once an audience is exposed to a propagandistic message, the only way they can neutralize it is to balance it with an … Continue reading

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Misdirection as Propaganda

The most subtle and possibly most effective form of propaganda from a single exposure is the use of misdirection as a way to impact an audience’s Subconscious. Like “smoke and mirrors” used by magicians, this form of propaganda requires focusing … Continue reading

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Conditioning as Propaganda

Presenting an audience with an alternative life experience is yet another way to impact your audience. By ignoring (or catering to) an audience’s cultural bias, you can present your story as an alternative reality. This impacts an audience by undermining … Continue reading

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Awareness as Propaganda

Another method is to be up-front about the nature of the propaganda, letting your audience know what you are doing as you do it to them. This impacts an audience at a Conscious level where they must actively consider the … Continue reading

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Shock as Propaganda

One tried-and-true method is to control what an audience knows about the story before experiencing the storytelling process so that you can shock them. Within the context of the story itself (as opposed to marketing or word-of-mouth), an author can … Continue reading

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Four Levels of Propaganda

Here are the things an author should consider while creating a propaganda story: 1. Nature of Impact How you want to impact your audience? Do you wish to play with your audience’s: Motivations (what drives them) Methodologies (how they go … Continue reading

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Propaganda and Symbols

Knowing (or preparing) your audience can have a tremendous effect on how your propaganda will impact them. Here are some rules of thumb: The more specific the symbols you use to encode your story, the more limited an audience it … Continue reading

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The Basics of Propaganda

The human mind seeks to understand itself and the world around it. It does this through various ways including organizing information into meaningful patterns. Depending on the quantity of the information and the accuracy of its interpretation, a mind will … Continue reading

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