Category Archives: Quick Tips

Changing Impact: In this technique, things not only appear more or less important, but actually become so. This was also a favorite of Hitchcock in such films as North By Northwest and television series like MacGuyver. In another episode of … Continue reading →

Shifting Context to Change Message: When we shift context to create a different message , the structure remains the same, but our appreciation of it changes. This can be seen very clearly in a Twilight Zone episode entitled, Invaders, in … Continue reading →

Shifting Context to Change Meaning: Reversals change context. In other words, part of the meaning of anything we consider is due to its environment. The phrase, guilt by association, expresses this notion. In Storyweaving, we can play upon audience empathy … Continue reading →

Changing Importance: Red herrings are designed to make something appear more or less important than it really is. Several good examples of this technique can be found in the motion picture The Fugitive. In one scene a police car flashes … Continue reading →

This technique holds audience interest by revealing the true size of something over the course of the story until it can be seen to be either larger or smaller than it originally appeared. This makes things appear to grow or … Continue reading →