Category Archives: Author & Audience

Propaganda and Symbols

Knowing (or preparing) your audience can have a tremendous effect on how your propaganda will impact them. Here are some rules of thumb:

  • The more specific the symbols you use to encode your story, the more limited an audience it will affect. The less specific the symbols, the greater potential audience.
  • The more specific the symbols used to encode the story, the greater the likelihood it will have an impact on the portion of the audience that understands the symbols. The less specific the symbols, the less impact the story will have.
  • The more familiar an audience is with the symbols used to encode a story, the more susceptible they are to propaganda. The less familiar, the less susceptible.

From the Dramatica Theory Book

The Basics of Propaganda

The human mind seeks to understand itself and the world around it. It does this through various ways including organizing information into meaningful patterns. Depending on the quantity of the information and the accuracy of its interpretation, a mind will identify a pattern (or several potential patterns) and supply the apparently “missing” pieces to make the pattern, and therefore meaning, complete. This pattern matching and filling in of missing pieces is intrinsic to the processes that create the human “mind.” By choosing which piece(s) of the storyform to omit, authors can manipulate the impact a story will have on the minds of their audiences.

In its most basic form, propaganda is a way for authors to have an audience share their point of view. Closed (or complete) stories allow authors to present their points of view in the form of an argument which the audience can then take or leave. Open (or incomplete) stories require their audiences to supply the missing pieces in order to get meaning from the story. Just creating an open story, however, does not create propaganda. There must be a pattern to what is missing.

The amount and nature of the missing pieces have a tremendous effect on the story’s propagandistic impact. If you leave too much out of your story, an audience may not make the effort to “fill-in-the-blanks.” The story may then be interpreted by the audience as meaningless. If, however, you selectively leave out specific pieces of the storyform, the audience may unknowingly fill in those holes with aspects of its personal experience. In this way, the story changes from an argument made by the author to the audience, to an argument made by the author and the audience. Unwittingly, the audience begins to share the author’s point of view and perhaps even become coconspirators in its propagation: ergo, propaganda.

Since a propaganda story is based upon a tenuous relationship between an audience and an author, both perspectives should be considered to understand the techniques that can be used and the results that can be achieved.

From the Dramatica Theory Book

Introduction to Propaganda

Propaganda, n. 1. any organization or movement working for the propagation of particular ideas, doctrines, practices, etc. 2. the ideas, doctrines, practices, etc. spread in this way. (Webster’s New Twentieth Century Dictionary)

Propaganda: 3. a storyforming/storytelling technique used to impact an audience in specific ways, often employed to instigate deliberation and/or action. (Dramatica)

Propaganda is a wondrous and dangerous story device. Its primary usage in stories is as a method for an author to impact an audience long after they have experienced the story itself. Through the use of propaganda, an author can inspire an audience to think certain ways, think about certain things, behave certain ways, and take specific actions. Like fire and firearms, propaganda can be used constructively and destructively and does not contain an inherent morality. Any morality involved comes from the minds of the author and his audience.

From the Dramatica Theory Book

Writing for Groups

What Binds a Group?

Groups are not clumps. They are conglomerations of individuals, bound together (to various degrees) by an aspect of shared interests or traits. Sometimes the common theme can be an ideology, occupation, physical condition, or situation. Sometimes the only thread of similarity is that they all gathered together to be an audience.

Do readers of novels “group” as an audience? Certainly not in the physical sense, yet fans of a particular writer or genre or subject matter are bound by their common interest. Regular viewers of a television series start out as individuals and become a group through bonding of experience. They know the classic “bits” and the characters’ idiosyncrasies. In fact, the series’ audience becomes a group representing a fictional culture that ultimately becomes one more sub-cultural template in actual society. Works can indeed create groups as well as attract them.

What Binds Us All Together

What of the “captive” audience that has no sense of what they are about to experience, yet are gathered in a classroom or reception room or boardroom or theater? What of the audience attending the first telecast of a new series, knowing little of what to expect?

Underneath all the common threads binding an audience together is a group of individuals. Each one is responsive to the same essential mental processes as the next. It is this intrinsic sameness — not of ideas but of the way in which ideas are formed — that makes us all part of the group we call humans. At this most basic level, we are all part of the same group.

Symbolic Identification

Throughout this book we have stressed the difference between storyforming and storytelling. A clear communication requires succinct storyforming. Communicating clearly requires appropriate storytelling.

What makes storytelling appropriate? The fact that the symbols used to encode the storyform are both understood in denotation and connotation by the intended audience. If the audience misreads the symbols, the message will be weakened, lost, or polluted.

Identifying with one’s audience is not enough: one must also identify one’s audience. It is all well and good to feel part of the group. But it can be a real danger to assume that identification with a group leads to clear communication in appropriate symbols or clear reception by all audience members.

From the Dramatica Theory Book

Writing For Oneself

In the Great Practical World of the Almighty Dollar Sign, it might seem trite or tangential to discuss writing for oneself (unless one expects to pay oneself handsomely for the effort). In truth, the rewards of writing for oneself DO pay handsomely, and not just in personal satisfaction. By getting in touch with one’s own feelings, by discovering and mapping out one’s biases, an author can grow to appreciate his own impact on the work as being in addition to the structure of the work itself. An author can also become more objective about ways to approach his audience. (And yes, one can gain a lot of personal insight and satisfaction as well.)

The Author as Main Character

As an experiment, cast yourself in a story as the Main Character. Cast someone with whom you have a conflict as the Obstacle Character. Next, answer all the Dramatica questions and then go to the Story Points window. Fill in as many of the story points as seem appropriate to you. Print out the results and put them aside.

Now, go back and create the same story again — this time with your “opponent” as the Main Character and YOU as the Obstacle Character. Once again, fill in the story points and print them out. Compare them to the first results. You will likely find areas in which the story points are the same and other areas in which they are different.

These points of similarity and divergence will give you a whole new perspective on the conflicts between you and your adversary. Often, this is the purpose of an author when writing for himself. Thoughts and feelings can be looked at more objectively on paper than hidden inside your head. Just seeing them all jumbled up together rather than as a sequence goes a long way to uncovering meaning that was invisible by just trotting down the path. After all, how can we ever hope to understand the other person’s point of view while trying to see it from our perspective?

A wise woman once said, “Don’t tell me what you’d do if you were me. If you were me, you’d do the same thing because I AM ME and that’s what I’m doing! Tell me what you’d do if you were in my situation.”

Documenting Oneself

Another purpose in writing for oneself is simply to document what it was like to be in a particular state of mind. In a sense, we jot down the settings of our minds so that we can tune ourselves back into that state as needed at a later date. The images we use may have meaning for no one but ourselves, and therefore speak to us uniquely of all people. The ability to capture a mood is extremely useful when later trying to communicate that mood to others. To bring emotional realism to another requires being in the mood oneself. What better intuitive tool than emotional snapshots one can count on to regenerate just the feelings one wants to convey. To make an argument, accept the argument. To create a feeling, experience the feeling.

Who is “Me”?

A simple note is stuck to the refrigerator door: “Call me when you get home.” Who is “me?” It depends on who you are asking. Ask the author of the note and he would say it was “myself.” Ask the recipient of the note and they would say, “It’s him.” So the word “me” has different meanings depending upon who is looking at it. To the author, it means the same when they wrote it as when they read it as an audience. To the intended audience, however, it means something quite different.

In life, we assume one point of view at a time. In stories, however, we can juxtapose two points of view, much as we blend the images from two eyes. We can thus look AT a Main Character’s actions and responses even as we look through his eyes. This creates an interference pattern that provides much more depth and meaning than either view has separately.

My “Me” is Not Your “Me”

When writing for others, if we assume they share our point of view, it is likely that we will miss making half of our own point. Far better are our chances of successful communication if we not only see things from our side but theirs as well. Overlaying the two views can define areas of potential misunderstanding before damage is done. Still, “Call me when you get home” is usually a relatively low-risk communication and we suggest you just write the note without too much soul-searching.

From the Dramatica Theory Book

Who Are You Writing For?

What if you are writing not for yourself but to reach someone else? It might be that you hope to reach a single individual which can be done in a letter to a friend, parent, or child. You might be composing an anecdote or speech for a small or large group, or you could be creating an industrial film, designing a text book, or fashioning a timeless work for all humanity.

In each case, the scope of your audience becomes more varied as its size increases. The opportunity to tailor your efforts to target your audience becomes less practical, and the symbols used to communicate your thoughts and feelings become more universal and simultaneously less specific.

The audience can thus range from writing for yourself to writing for the world. In addition, an author’s labors are often geared toward a multiplicity of audiences, including both himself and others as well. Knowing one’s intended audience is essential to determining form and format. It allows one to select a medium and embrace the kind of communication that is most appropriate — perhaps even a story.

From the Dramatica Theory Book

Author & Audience

Few authors write stories without at least considering what it will be like to read the story or see it on stage or screen. As soon as this becomes a concern, we have crossed the line into Reception theory. Suddenly, we have more to consider than what our story’s message is; we now must try to anticipate how that message will be received.

One of the first questions then becomes, how do we want it to be received. And from this, we ask, what am I hoping to achieve with my audience. We may wish to educate our audience, or we may simply want to bias them. Perhaps we are out to persuade our audience to adopt a point of view, or simply to pander to an existing point of view. We might provoke our audience, forcing them to consider some topic or incite them to take action in regard to a topic. We could openly manipulate them with their informed consent, or surreptitiously propagandize them, changing their outlook without their knowledge.

No matter what our author’s intent, it is shaped not only by who we are, but also by who the audience is that we are trying to reach.

From the Dramatica Theory Book

StoryWeaving and Structure

Part of the purpose of Storyweaving is to communicate the underlying dramatic structure or message of a story. The other part is to make that process of communication as interesting and/or effective as possible. In addition, the manner in which the structure is expressed can have a great impact on how the audience receives the message which extends far beyond simply understanding the message.

Our first job then is the somewhat mundane task of describing how a structure can been communicated through exposition. Once we have laid this foundation, we can cut ourselves free to consider the enjoyable aspects of using weaving techniques to build suspense, create comedy, shock an audience, and generally have a good time putting the frosting on the cake.

From the Dramatica Theory Book

Medium and Format

Up to this point, we have explored the encoding process as if storyform and storytelling were the only concerns. This is only true in a theoretical sense. In practice, a story cannot be transmitted from author to audience except across a medium. The medium in which a story is presented both limits the tools available to the author, and provides uniquely useful tools. For example, motion pictures are not known for the capacity to present stories told in taste or touch or smell. Stage productions, however, have made effective use of all three. Also, a novel allows a reader to jump ahead if he desires, and examine aspects of the story out of order, something one cannot do in a movie.

Stories in many media are recorded to play back directly to the audience. Others are recorded as cues to performers and translated through them to the audience. Still others are not recorded at all and simply told. There can be as many media as there are means of conveying information.

Even within a single medium there may exist several formats. For example, in television there are half-hour three-camera formats, half-hour single-camera formats, one-hour and two-hour and mini-series formats. Also, time is not the only quality that defines a format. Soap operas, episodic series, and multi-storyline episodic series are but a few variations. Each of these formats offers dramatic opportunities and each operates under constraints. By exploring their demands and benefits, the process of encoding can be related to best advantage in each.

From the Dramatica Theory Book

The Four Stages of Communication

In bringing a story to an audience, through any media, there are four distinct stages of communication through which the story will pass. When an author is developing a story or looking for ways in which to improve it, a good idea is always to evaluate how the story is working at each of these stages individually. Problems can exist in any single stage or bridge across into many. Seeing where the problem lies is half the work of fixing it.

The Four Stages are:

Stage 1: Storyforming — at which point the structural design and dynamic settings of an idea are conceived. This is where the original meaning of the story is born, the meaning which the author wants to communicate.

Stage 2: Storyencoding — where the symbols with which the author will work are chosen. Stories are presented through characters, setting, and other particulars which are meant to symbolize the meaning of the story. No symbols are inherently part of any Storyform, so the choices of how a particular Storyform will be Storyencoded must be considered carefully.

Stage 3: Storyweaving — where the author selects an order and emphasis to use in presenting his encoded story to his audience in the final work. The way in which to deliver a story to an audience, piece by piece, involves decisions about what to present first, second, and last. The potential strategies are countless: you may start with the beginning, as in Star Wars, or you my start with the end, as in Remains of the Day, or with some combination, as in The Usual Suspects. What you most want the audience to be thinking about will guide your decisions in this stage, because choices made here have the most effect on the experience of receiving the story as an audience member.

Stage 4: Reception — where the audience takes over, interpreting the symbols they’ve received and making meaning of the story. The audience is a very active participant in its relationship with a story. It has preconceptions which affect how it will see anything you put in front of it. The audience is presented with a finished, Storywoven work and hopes to be able to be able to interpret the work’s symbols and decipher the Storyforming intent of the authors behind the work. The accuracy with which this is accomplished has a lot to do with how the story was developed in the other three stages of communication.

From the Dramatica Theory Book