The Zen of Story Structure: A Judgment of Bad

Even though the effort to achieve the story’s goal may result in success, this is not necessarily a good thing for the Main Character. In fact, success might be obtained in the objective story even though the Main Character fails to resolve its personal problems. Similarly, the effort to achieve the story goal might end in failure, yet the Main Character ends up overcoming its personal problems. Regardless of whether the objective story ends in Success or Failure, if the Main Character fails to resolve its personal problems, the outcome is deemed Bad.

Excerpted from
Dramatica Story Development Software