We might spell out the Goal in the very first Storyweaving scene and never mention it again. Hitchcock often did this with his famous “MacGuffin”, which was simply seen as an excuse to get the chase started. Or, we might bring up the Goal once per act to make sure our audience doesn’t lose sight of what the story is all about. In fact, that is another good rule of thumb: even though once will do it, it is often best to remind the audience of each Static Appreciation once per act. As we shall later see, this concept forms the basis of The Rule of Threes, which is a very handy writer’s technique.

Another thing we might do with a Static Appreciation is hint at it, provide pieces of information about it, but never actually come out and say it. In this manner, the audience enjoys the process of figuring things out for itself. Since we are obligated to illustrate our structure, however, we better make sure that by the end of the story, the audience has enough pieces to get the point.

For each kind of Static Appreciation author’s have created many original way in which they might be woven into a scene through action, dialogue, visuals, even changing the color of type in a book. We suggest making a list of all your appreciations and then peppering them into your scenes in the most interesting and non-cliché manner you can. Even if you aren’t overly clever about some of them, at least the structure has been served.

From the Dramatica Theory Book